Industries
Lead generation
If online lead generation is an important part of your marketing strategy, you need to find new ways of generating and converting leads across your online channels. With tools such as content creation, customer retention and email marketing at your disposal, you also need to tap into current trends, such as personalisation and social media usage. The Datatrics Customer Data Platform (CDP) enables you to bring all of this together. It collects all your data, creates personalised customer profiles and, helps you to engage relevantly with customers, while also monitoring and analysing your entire lead generation performance.
Solutions
Check our solutions.
Personalized content
Increase traffic, conversion and Average Order Value (AOV) by offering customers personalised content
Lower the cost per lead
Keep track of your cost per lead and customer acquisition cost
Retargeting
Retarget prospects who have left your website or mobile app
Related case studies
Lower cost, higher performance in lead generation
Capabilities
What can you do with a Customer Data Platform?
Customer Data Management
Data is automatically collected from different internal and external channels and brought together in one place. We clean the data and structure it, so that it’s ready for analysis.
Predictive 360º Profiles
Unified customer profiles that show you the personal details and preferences of each unique visitor. Including continuously optimized predictions using Artificial Intelligence.
Segmentation & Targeting
Create and target specific segments or groups. Define your segments and Datatrics keeps them automatically up to date. Use your segments throughout the whole customer journey.
One-to-one Personalization
Using one-to-one personalisation, you'll meet your customers and prospects when, where and how they want to be met. For example with product, content and email marketing recommendations.
Reporting & Optimisation
Reporting & Optimisation enables you to analyse and continuously improve performance. It enables you to fine-tune your efforts and reach further in your marketing than you’ve ever done before.
Integrations
