Capabilities
Predictive 360º Profiles
Create predictive 360° customer profiles, identifying customer types and buying phases
With a rich assortment of cleaned and structured data in place, our algorithm sets to work to analyse the data. It studies both the characteristics and the behaviour of your buyers and prospects, such as website visitors. This analysis yields automated, unified customer profiles that show you the personal details and preferences of individuals. It then generates profile-specific predictions based on customer type, buying phase and other key factors. Using Artificial Intelligence to continuously optimise and refine these With these insights, we help you to know what each customer or segment wants, and how you can best serve them.
Key Features
Create predictive 360° customer profiles, identifying customer types and buying phases
See the key features of Predictive 360° customer profiles.
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Unique customer profiles
Predictive 360° customer profiles: data-based, up-to-date and personalised
Predictive fields
Insight into a variety of key factors, such as customer type (for example, Economical, Impulsive or Single-minded), buying phase (Orientation, Comparison, Decision or Evaluation), or persuasion method (for example, Social Proof or Scarcity)
How it works
Related interesting blog articles
Read our blog articles about predictive 360° customer profiles.
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What can you do with a Customer Data Platform?
