Capabilities
Segmentation & Targeting
Create customer segments to offer personalised experiences and reach more lookalikes
With our self-learning algorithm using your growing data flow to keep generating new and more accurate customer profiles, the next value adder is the creation of segments, or groups. You can rely on the algorithm to define segments for you and also manually creating your own. Newcomers are automatically matched to a segment. The profiles are used to enlarge your reach by approaching lookalikes across different channels.
Key Features
Create customer segments to offer personalised experiences and reach more lookalikes
Read about the key features of Segmentation & Targeting.
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Lookalike targeting
Generate more web traffic and enlarge your reach with advertisements targeting only ‘most likely’ lookalike audiences
Be relevant
Raise your conversion rate by giving customers highly personalised and timely offers and experiences
Across multiple channels
Connect meaningfully with clearly defined groups and individuals across multiple channels
Continuously up to date
Customers who no longer match a specific ruling are automatically re-profiled, so that your segmentation is continuously up to date
How it works
Related interesting blog articles
Read our articles about segmentation and targeting.
Discover our other capabilities
What can you do with a Customer Data Platform?
